VIASAT has agreed to pay DKK 210,000 (€28,000) fine for attempting to sell subscriptions to consumers who had not asked to be called.
The case took off in August 2002 when the Danish Consumer Ombudsman [ DCO] reported VIASAT to the police following a number of complaints. At the same time, the DCO got access to their guidelines for sales which instructed the telephone marketers to call previous subscribers as well as subscribers using analogue equipment, and encourage them to invest in digital equipment.
The DCO, Hagen Jørgensen, declares himself satisfied with the outcome: "The case clearly demonstrates that hefty fines await potential violators of the rules on unsolicited telephone sales", and he continues: "It is my hope that the sheer size of the fine will have a deterrent effect".
The telephone marketing companies Teleperformance and Bendix Consult (The Satellite Service) were likewise reported to the police. The latter deals in sale and installation of satellite equipment together with VIASAT. Each received a fine of DKK 170,000 (€23,000) and both companies agreed to pay.
The law, in this case section 6 of the Danish Consumer Agreement Act, makes it an offence to make unsolicited telephone sales calls. Only few exceptions apply.