On the 27 January, the Danish Consumer Ombudsman [DCO] published a new guideline on section 6a of the Danish Marketing Practises Act, also known as the "spam rule".
The number of complaints over spam seems to be ever increasing, and Danish spammers are also beginning to make their presence felt. The Danish Consumer Ombudsman [ DCO] received more than 600 complaints regarding Danish companies and their spam activities in December 2004 alone.
Since it took force some years ago, the spam rule has given rise to a number of questions on part of the Danish trade and business, so detailed guidance on how to understand and interpret the rule seems to be appropriate.
"I expect a new and all-inclusive spam guideline to sustain business’ and trade’s compliance with the Danish Marketing Practises Act, with fewer complaints as the result", says the Danish Consumer Ombudsman, Hagen Jørgensen.
The guideline lays down the requirements to be observed if a trader wishes to make use of direct enquiries, electronic or other, in his marketing activities, whether targeted to public institutions, other traders or consumers.
The guideline took force 1 February 2005, and is now available in English here.
The DCO supervises marketing activities carried out by Danish business and trade including their compliance with section 6a of the Danish Marketing Practises Act on unsolicited distribution of electronic commercial communication. Further information about the rules in force is available fromwww.consumerombudsman.dk .
Want to report spam to the DCO?
In order to keep evidence for further investigation, the DCO has set up two electronic spam mailboxes. Cross-border spam can be forwarded to email@example.com whereas Danish spam should be sent to firstname.lastname@example.org.