Guidelines and guidances

Young people and especially children cannot or may have difficulties assessing or seeing through information given. The present guideline is first and foremost intended as a to... 

Advertising should be clearly distinguishable as such whatever form or medium used. If not, it is considered an example of covert advertising and therefore a violation of secti... 

The Nordic Consumer Ombudsmen have adopted a joint guideline on the use of ethical and environmental claims in marketing.  

A guarantee is an optional commitment that a trader may agree to undertake in conncetion with sales of goods and services.  

The Consumer Ombudsman uses the ICC code in connection with the general clause on good marketing practice, section 1 of the Marketing Practices Act.  

The Position on Internet Commerce and Marketing issued by the Nordic consumer ombudsman institutions specifies and clarifies the Nordic regulation concerning e-commerce and mar... 

These guidelines have been issued against the background of the increasing interest shown by trade and industry in individualizing consumers for the purpose of marketing and of... 

This guideline expresses the requirements put forward as a standard by the Danish Consumer Ombudsman concerning the marketing of airline tickets when only a limited number of s... 

MLM and pyramid schemes present in the market are often greatly diversified and frequently change. In the following a number of general issues relating to the legality of the d... 

The Consumer Ombudsman’s guidelines for price information in marketing.   

Sales promotion activities usually involve extraordinary incentives, typically in use for a limited period of time and/or under certain circumstances, and whose purpose it usua... 

Guidelines regarding sex discrimination in advertising.  

This guideline deals with marketing, terms of contract and customer service in relation to consumer sales, hire and lease of telecom equipment and services.  

This guideline lays out the requirements which, as a basis, must be observed by traders who wish to direct commercial communication to consumers by means of email etc.