Danish Marketing Practices Act

In this section you can find a walkthrough of some of the most important rules set out in the Danish Marketing Practices Act.

Marketing Practises Act

See the Danish Marketing Practices Act in full.

The principle of good marketing practice

Section 1 on good marketing practises remains the central standard to be met by all businesses.

Public business activities

Section 2 of the revised Act indicates the its field of application. As always, the Act applies to private business activities; however, now it also applies to the so-called li...

Covert advertising

Section 4 sets out that advertising should be clearly distinguishable as such regardless of form and medium of transmission.

Children and young people

The Marketing Practises Act has been furnished with a very explicit provision on marketing activities targeted to children and young people.

Sales promotions and special offers

Section 9 on sales promotions took effect 1 January 2007.

Fee levying

Section 15 of the Marketing Practises Act regulates the access to modify existing fees and introduce new one in an ongoing contractual relationship.

The intention behind including the rules on price indications in the Marketing Practises Act is to simplify the area in order to make it easier for business and trade to get a clear overview of the legal regulation of price indications and marketing.

Mandatory information and credit purchases

Section 14 sets out that specific information must be provided to the consumers in the event that they are offered the opportunity to purchase a product or service on credit.

Organised discounts

Section 16 sets out that the availability of organised discounts must be indicated for both goods and services.

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See also

The Danish Consumer Agency European Consumer Centre Denmark

Introduction

To ensure that business and trade complies with the Danish Marketing Practises Act and the principles of fair marketing practises in general is one of the Consumer Ombudsman's most important tasks.

Strategy and mission

Negotiation, dialogue and enforcement are the cornerstones of the Consumer Ombudsman's strategy

Complaint procedures

How to lodge a complaint with the Consumer Ombudsman