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Regulatory framework

Below you can find some of the laws, acts and regulations under Consumer Ombudsman supervision - first and foremost the Danish Marketing Practices Act. The section also includes guidelines and guidance papers issued by the Consumer Ombudsman.

 
Danish Marketing Practices Act
The Marketing Practises Act is the single most important piece of legislation to be observed by Danish business and trade when planning the content of their marketing activities.
One of the Consumer Ombudsman's most important tasks is to communicate the do and don’ts of marketing law to business and trade.
The Payment Services Act took effect 1 November 2009. The Act regulates payment services such as payment transactions, payments made with IT and telecom equipment, money withdr...
 

Act on Legal Counselling

Since 1 July 2006, it has been legal to provide and market legal services in Denmark – regardless of your educational background.

EU Regulation on Consumer Protection Cooperation

The EU Regulation on Consumer Protection Cooperation establishes binding cooperation procedures for enforcement authorities across Europe.
 

E-commerce Act

The Danish E-commerce Act took effect in 2002. The main principle of the Act is that businesses which offer 'information society services' - meaning commercial services delivered online - are subject to domestic control.

Act on Actions for Injunctions

The EC Directive on injunctions, implemented into Danish law with the Act on Injunctions, make cross-border enforcement possibilities more effective. The purpose of the Act is to enforce consumer protection legislation in the internal market. The Act thereby strengthens European superv...
 

Act on Certain Payment Instruments (repealed)

Act on Certain Payment Instruments was repealed 1 November 2009. It regulated rules on issuance of payment instruments. Some of the rules of this Act can now be found in the Payment Services Act.
 
 
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To ensure that business and trade complies with the Danish Marketing Practises Act and the principles of fair marketing practises in general is one of the Consumer Ombudsman's most important tasks.
Negotiation, dialogue and enforcement are the cornerstones of the Consumer Ombudsman's strategy
How to lodge a complaint with the Consumer Ombudsman