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A Quick Guide to a Good Website

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Consumer Ombudsman Recommendations: A Quick Guide to a Good Website (2006)

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Does your website live up to the requirements set out in Danish consumer law? Check below!

Business information

The following business details should always appear on the website:

  • The name of the business
  • The form of business (private/public, private/public limited, incorporated etc.)
  • CVR number (the Danish business registration number). The European equivalent is EBR
  • The physical address of the business
  • The telephone number of the business
  • The business’ email address or other access to electronic contact with the business

Pre-order information

What information is your business required to state before an e-contract can be entered?

As a business, you should make sure to provide information about:

  • The price of the goods/services including all fees/costs
  • Information about the nature of the goods/service and its most significant properties
  • Information about estimated time of delivery and payment conditions
  • The relevant terms of contract in connection with the customer’s order
  • Whether the contract is kept and if it is available for the customer
  • Technical tools which help detect and correct type errors
  • Languages in which the contract can be concluded

The order process

What information is your business required to state when the customer places his/her order?

  • Is the order placement function kept separate from other functions on the site?
  • Does the site generate an overview of the goods/services about to be ordered?
  • Is it possible to print information from the website?

After-sales information

What other requirements does your business have to meet?

  • Unlawful conditions to claim the right to return the goods/services purchased should be rooted
  • Conditions that apply should appear clearly
  • Disclaimers and limitations of liability should be stated clearly and not conflict with neither good practise nor the legislation in general
  • The Goods of Sale Act should be complied with – no definitive time limits apply to purchase cancellation
  • Do the newsletter/ electronic mail meet the requirements set out regarding consent?
  • A clear distinction should be made between voluntary guarantee schemes and the statutory two-year claims period
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To ensure that business and trade complies with the Danish Marketing Practises Act and the principles of fair marketing practises in general is one of the Consumer Ombudsman's most important tasks.
Negotiation, dialogue and enforcement are the cornerstones of the Consumer Ombudsman's strategy
How to lodge a complaint with the Consumer Ombudsman