Ethics and Marketing

Why is it important to have a Consumer Ombudsman? What is his role and function in society? Below you can find reflections on the institution and how the Consumer Ombudsman institution can keep in check and regulate undesirable market behaviour.

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Statements and Observations

Bad Press is also Good Press: the Delusions of Tobacco Advertising

14.12.2006

Bad Press is also Good Press: the Delusions of Tobacco Advertising. The following is a translation of an article brought in the Danish newspaper Jyllands-Posten 12 October 2006...
Speech held by Consumer Ombudsman Henrik Oee at the IBLT-conference

06.12.2006

Speech held by Consumer Ombudsman Henrik Oee at the IBLT-conference 5 December 2006.
Ethics – Dialogue – Responsibility: Self-regulation in Business and Trade

03.05.2006

Ethics – Dialogue – Responsibility: Self-regulation in Business and Trade. Publication issued by former Consumer Ombudsman Hagen Joergensen in 2006.
Why consumers need an independent body to safeguard their interests

23.09.2004

Why consumers need an independent body to safeguard their interests. Speech given by the Danish Consumer Ombudsman Hagen Jørgensen at Neytendasamtökin’s national congress 24 Se...

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See also

Danish Competition and Consumer
Authority European Consumer Centre Denmark

Introduction

To ensure that business and trade complies with the Danish Marketing Practises Act and the principles of fair marketing practises in general is one of the Consumer Ombudsman's most important tasks.

Strategy and mission

Negotiation, dialogue and enforcement are the cornerstones of the Consumer Ombudsman's strategy

Complaint procedures

How to lodge a complaint with the Consumer Ombudsman