Covert Advertising

Covert advertsing and marketing is a highly prioritised issue at the Consumer Ombudsman. You can find some of his observations made on this topic below. See also the guideline on covert marketing activities and identification of commercial communication in the section 'Regulatory framework'.

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Statements and Observations

DCO speech on hidden advertising, ICPEN-meeting, Australia

01.07.2001

DCO speech on hidden advertising, ICPEN-meeting, Australia
Speech at the Danish Journalist Festival on different types of hidden advertising

01.01.2000

Speech at the Danish Journalist Festival on different types of hidden advertising held by former Consumer Ombudsman Hagen Joergensen.

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See also

Danish Competition and Consumer
Authority European Consumer Centre Denmark

Introduction

To ensure that business and trade complies with the Danish Marketing Practises Act and the principles of fair marketing practises in general is one of the Consumer Ombudsman's most important tasks.

Strategy and mission

Negotiation, dialogue and enforcement are the cornerstones of the Consumer Ombudsman's strategy

Complaint procedures

How to lodge a complaint with the Consumer Ombudsman